Sportsgirl – Summer 2025 Gift Packaging Collection,

This six-piece packaging collection was created as part of a branding and packaging design brief during my university studies. The aim was to design a cohesive yet diverse gift range for Sportsgirl, targeting their Summer 2025 campaign.

The packaging includes both DIY novelty gifts and coloured beauty products. I developed three unique but cohesive print concepts — each featuring custom patterns, playful illustrations, and a bright, expressive palette inspired by Sportsgirl’s core values: boldness, confidence, inclusivity, and fun.

The process involved:
• Designing original prints, custom fonts, and layout compositions
• Working with supplied dielines to build product-specific boxes
• Creating packaging for products like lip gloss sets, tie-dye tote kits, novelty notes, and more
• Applying considered use of foiling and cutouts for commercial appeal
• Ensuring readability and consistency across all elements
• Balancing expressive design with product usability and shelf visibility